Bring your own lunch, water and snacks will be provided
1 SHRM Certification Credits
1 General HRCI Credits
This presentation is determined to educate and motivate organizations on the importance of Employer Branding and the impact it has on talent acquisition. Attendees will learn about key principles in employer branding, how to develop an effective employer brand, and hear stories about organizations that are leaders in employer branding. In a competitive market for talent, having having a strong employer brand provides a company the ability to differentiate and market this identity to a defined group of candidates they're looking to hire.
-Introduction on Employer Branding
-Why you should acknowledge your Employer Brand, and why it is worth the effort
-How to develop an Employer Brand
-The benefits of having a developed Employer Brand
-Employer Brand case studies
-What's the downside? What's the downside of NOT branding?
Katie Krafka has over 10 years of business development experience. Katie has worked in a variety of industries, and her rich and diverse career experiences have equipped her with a unique and valuable perspective to help clients achieve their marketing objectives. As Director of Client Engagement at the marketing agency, Sanger & Eby, Katie goes above and beyond to connect with clients and understand unique needs. She loves challenges that push her to try different strategies and new ways to engage and communicate with others.
RSVP by: March 13, 2020
*Prepayment is required to attend. Visa, MasterCard, American Express and Discover are accepted.
No refunds will be provided after March 14, 2020
Please note there is an additional $5 late fee for walk-ins. Walk-ins are not guaranteed a spot after online registration closes.
Please note that if you register for free (member) and don't attend, you will be charged $10.